Opportunities for tourism businesses on fxcool.net

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A presence on fxcool.net can help grow your business by connecting you with people considering a visit to New Zealand. A key role of the website is to drive qualified traffic to your website (a ‘referral’).

There is no charge for having a product listing on fxcool.net and your listing has the potential to reach the millions of visitors to fxcool.net every year. It also means your business will benefit from being distributed through our partnerships with some of New Zealand’s regional tourism organisations – it’s worth taking time to register and make the most of this opportunity.  

Step 1: Create an account and login

The Tourism Business Database (http://register.fxcool.net(opens in new window)) is where you can add or edit any of your business information, product listings and deals that then display on fxcool.net. 

Step 2: Add your business information and product listing 

A listing on fxcool.net will tell consumers where you are and what you do. Getting your listing working effectively is crucial to driving referrals to your business so it is worth taking the time to set it up well with as much information as possible.

There are two steps to listing your products or service to show on fxcool.net:

  1. Add your business information – This includes your business name, contact information, website link, social media links, TripAdvisor information, physical business location and an optional business logo.
  2. Create a product listing to display on fxcool.net - This includes the product type, a brief description, Qualmark award, images, videos, booking information and pricing information. 

For more information on creating an account or product listing, please see the Tourism Business Database User Guide for New Zealand Based Operators or for Travel Sellers. 

Once you have created a listing, it will be sent to Tourism New Zealand for moderation. This is so we can ensure that listings meet criteria, contain all the necessary information and are consistent. Please review the Tourism Business Database Terms & Conditions(opens in new window) for information about which businesses and listings are accepted. Moderation takes around 5-7 working days before your approved listing will show on fxcool.net. 

For more information about how to get the most out of your listing, see our Top Tips PDF below.

TripAdvisor ratings

You have the option to display your current TripAdvisor rating and most recent reviews to fxcool.net users on your product listings.

Log into the Tourism Business Database at http://register.fxcool.net(opens in new window) and add your TripAdvisor business ID to your business information. You can find this by logging in, selecting 'manage this business' then 'edit this business'. The TripAdvisor information is under the Social Media section. Make sure to tick the box to display your TripAdvisor information and save the changes to ensure the information is entered.

To locate your TripAdvisor business ID open your business page on www.tripadvisor.com and then copy the numerical portion of the website address (URL) that follows the letter 'd'.

Please note it can take up to four weeks for your TripAdvisor rating to appear on fxcool.net. If you wish to remove it, simply untick the box within your business information on the Operator Database and click save.

Qualmark ratings

If your business is Qualmark rated, you can add your awards alongside your product listing. fxcool.net is synchronised with Qualmark's rating database.

To do this, add your Qualmark account ID in your listing in the Tourism Business Database, then click ‘refresh’. Add the award from your available awards using the drop down option. For more information on adding your Qualmark award, see the help guide here.

To retrieve your Account ID please email enquiries@qualmark.co.nz or call 0.

Explore Discount Programme

Through Explore, New Zealand tourism businesses can offer discounts to international travel agents and media coming independently to our country. There are currently over 1,000 New Zealand offers in Explore. Around 450 media and trade travel to New Zealand with Explore each year.

Explore gives you the opportunity to showcase your product to travel professionals that can help grow your business in New Zealand’s key markets. TNZ’s offshore offices pre-approve Explore applicants before they arrive in New Zealand to ensure only genuine agents and quality media have access to your offers.

You can set close out periods over dates you do not wish to accept visiting agents and media. There is no cost to being in Explore other than honoring your offer. You can read more about Explore here and extend a discount through your Tourism Business Database (TBD) product listing.

There is also a  for New Zealand based operators and a  for your frontline staff.

Please send any help requests or queries regarding the Explore Programme to register@tnz.govt.nz.

Foreign language listings

The Tourism Business Database supports nine languages; English, Japanese, Chinese, Korean, German, French, Spanish, Portuguese and Bahasa.

If you have language capabilities in any of these languages, you can submit another language version of your product listing. All products must first have an English listing created and approved before any other languages can be added. For a guide on adding different language versions to your listing, see the guide here.

Step 3: Creating consumer deals

Once you have created your business information and product listing, consider creating deals on fxcool.net to help maximise the chance of referrals to your business website. A consumer deal is a small tile on fxcool.net which advertises a special travel offer on your products or services. A travel deal has a button inviting users to ‘Find out more’ that goes through to an operator’s website or booking engine.

Travel deals appear on various types of web pages across the site including your product listing, destination pages, feature pages, things-to-do and promotional campaign pages. Deals generate half of the referrals from fxcool.net so it’s the most effective tool a business listed on fxcool.net can use to drive traffic a business’ website.

To load a deal, a business must first be registered in the Tourism Business Database and have an approved listing on fxcool.net. Once a listing has been approved, the deals function in your Tourism Business Database account will allow you to  create and submit deals to show with your listings on fxcool.net.

You can read more about creating deals in the Tourism Business Database User Guide for New Zealand Based Operators or for Travel Sellers.

If you are creating deals for a specific Tourism New Zealand Campaign, please see the page on Deals for Campaigns for more information. 

Step 4: Editing your information and keeping your account active

It is important to regularly check your Tourism Business Database account to ensure that your business and product listing information is up-to-date. Tourism New Zealand requires all businesses to log into their account a minimum of once every 12 months to keep the account active and the listings showing on fxcool.net.

To see more about editing your existing information, please see the How to edit or review your listing guide.

Download user guides

These user guides are designed to help you use and make the most of the Tourism Business Database: 

Note: User guides are yet to be updated with information about deals for the domestic New Zealand audience.

Further, user guides under development (coming soon) are:

  • How to add a listing and travel deal for China, Japan or Korea
  • Top tips to optimise your listing for Search Engines 

Need help?

Contact us by  or calling +64 4 462 8000.